Cover Your Brand
Meanwhile, 38% of people won’t touch Corona beer because of the name-association to the deadly virus.
What does this have to do with your business/brand?
Corona is the world’s 3rd most popular beer and 4th most famous beer, yet their sales dropped approximately 12% in a week.
Whether or not you actually enjoy Corona beer, the fact is that the word “Corona” means a lot more to people than the virus or beer.
Your name, business or personal, says a lot. Your name stays with you in every step of your life. It’s how people identify you.
Every time you hear a name, you associate it with someone you have met. Good or bad, you carry that opinion as you enter a new relationship with a new individual.
You can see this pattern show up in cars, too.
“My Nissan is 15 years old. I love it!
My Toyota though only lasted a year.
I’m never buying that car again!”
If you had a bad experience with a Toyota, then you most likely will not repurchase a Toyota. Instead, you’ll reach for a Ford or Nissan, or another car brand that perhaps your mom, best friend, co-worker, ect. had that they fully enjoyed.
So, you enjoy a nice Corona beer with a lime on a warm, sunny beach day. Or, you partied too hard once with Corona beer and now you stay away from it.
It’s all about the experience that associates your brand with a feeling.
And, how you business handles a negative experience can say worlds about your branding capabilities.
Something as similar as a name (or virus) or one bad experience can pull a loose thread and ruin your business.
When your brand is strong, nothing can tear you down.