Hey I`m Eric

Cover Your Brand

The Coronavirus has sickened 92,200 people, killing at least 3,127

Meanwhile, 38% of people won’t touch Corona beer because of the name-association to the deadly virus. 

What does this have to do with your business/brand?

Corona is the world’s 3rd most popular beer and 4th most famous beer, yet their sales dropped approximately 12% in a week

Whether or not you actually enjoy Corona beer, the fact is that the word “Corona” means a lot more to people than the virus or beer. 

Your name, business or personal, says a lot. Your name stays with you in every step of your life. It’s how people identify you. 

Every time you hear a name, you associate it with someone you have met. Good or bad, you carry that opinion as you enter a new relationship with a new individual. 

You can see this pattern show up in cars, too. 

“My Nissan is 15 years old. I love it! 

My Toyota though only lasted a year. 

I’m never buying that car again!”

If you had a bad experience with a Toyota, then you most likely will not repurchase a Toyota. Instead, you’ll reach for a Ford or Nissan, or another car brand that perhaps your mom, best friend, co-worker, ect. had that they fully enjoyed. 

So, you enjoy a nice Corona beer with a lime on a warm, sunny beach day. Or, you partied too hard once with Corona beer and now you stay away from it.

It’s all about the experience that associates your brand with a feeling. 

And, how you business handles a negative experience can say worlds about your branding capabilities.

Something as similar as a name (or virus) or one bad experience can pull a loose thread and ruin your business. 

Work on your business. Make your brand THE brand; the brand that everyone associates with pleasure. Be the Coca-Cola or Chick-Fil-A of your industry.

When your brand is strong, nothing can tear you down. 

Comments
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    2 months ago

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    2 months ago

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